Robert Reives
Originally born in North Carolina, Robert Reives currently splits his time between New York and South Miami Beach. Reives began his work in the music Industry back in 1993 with Devante who played double duty as lead producer and main member of the group Jodeci. Together Reives and Devante created Da’ Bassment, a label which cultivated the careers of many artists who, in turn, changed the face of music as we know it today!
As a Producer, songwriter and A&R representative, Reives' resume is impressive! He has combined artist relationships, and well-thought-out working environments, to create products with unique and unforgettable sounds. Reives’ signature style has produced music with groups like Jodeci, Ginuwine, Magoo, Missy “Misdeanor” Elliot, Tim “ Timbaland” Mosley, Aaliyah and Tupac Shakur to name just a few. Because of his diligence and exemplary efforts to create high quality products, Mr. Reives founded and managed such talent as Ginuwine, Magoo, Missy Elliot and Timbaland. The sound that Reives creates allows you to internalize his melodies. This unique talent has attributed to Reives’ high profile and involvement as the A&R on such projects as the Dangerous Minds Soundtrack. His efforts have achieved 9 million copies of singles and 11 million copies of albums sold for such labels as MCA, Death Row, Virgin, Atlantic, and Sony.
Robert is currently building the clothing line Angels & Skulls but places his primary focus on his new venture with Solutions Global Media. Based on his vast knowledge of not only the music industry, but his extensive knowledge of business, Reives envisions a venture with only the highest levels of success and wealth in-store for SGM and its artists.